What I Do...
Design Translation
My main expertise is translating web designs into sparkling CSS and XHTML. These designs can be provided in formats such as .psd, .jpg, .png, or even an existing site.
I've got a lot of real-world experience with accurately reproducing designs that are built on clean, semantic and flexible code. I very rarely make use of CSS hacks as I believe that they can cause problems in the future.
Accessibility / Web Standards
90% of accessibility is down to well-coded CSS and XHTML. For example, such a page will be inherently friendly to screen readers and other devices.
If the site requires a particular and formal level of accessibility I can code to WAI guidelines. Much of my work has been for clients who specialise in this area.
Drupal CMS Development
Drupal is a complex but highly flexible Content Management System that can fit a huge range of requirements. I'm particularly interested in the challenges involved in integrating new designs into the Drupal system.
Search Engine Optimisation
The fundamental requirement for effective SEO is the correct use of XHTML, and I've seen sites I've coded perform very well without any more SEO effort that this! However, the next step with SEO is actual keyword choice and implementation, and this tends to be performed later in the development process. Even so, I am familiar with the techniques required at this stage.
Design
I am usually given designs by my clients. Otherwise my designs are based on a strong awareness of brand cohesiveness, user experience and communcation aims.